The transformation of design, planning, and construction documentation from analog, time-intensive processes in homebuilding and residential development to real-time, generative, and fully integrated ...

De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.

In the last few years, generative AI has redefined product design and marketing for businesses looking to stay ahead. In fact, the market for AI in product design is projected to rapidly grow at a ...

Generative Artificial Intelligence (AI) is revolutionizing the way designers brainstorm, visualize, and bring ideas to life—but its effectiveness depends on the form it takes. A new study explores how ...

AI-driven generative design automates the exploration of thousands of design permutations, significantly reducing development cycles and costs. Integration of simulation and manufacturing constraints ...