Ice baths could be doing more harm than good, according to new research - The research from the Netherlands reveals a ...

Ice baths have become a trend in health and fitness, especially among elite athletes and some celebrities. It’s impossible to scroll through social media without encountering someone “taking the ...

This is read by an automated voice. Please report any issues or inconsistencies here. Cold-water recovery has moved from locker rooms into living rooms. Professional athletes still swear by ice tubs ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

If you've spent even a little time on social media in recent years, you've no doubt come across a swath of "wellness" content. But perhaps there are also other forces at play here, as wellness culture ...