EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: "Because I'm worth it." That phrase, deceptively simple yet embedded with cultural ...
10monon MSN
Doc on Woman Who Coined L'Oréal Paris Tagline ‘Because I'm Worth It' Streams on Prime Video
PARIS - The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing ...
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