Ilon Specht, who rebelled against her patriarchal male colleagues at an advertising agency by writing a successful TV commercial for L’Oreal’s Preference hair color product that included a message of ...
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Doc on Woman Who Coined L'Oréal Paris Tagline ‘Because I'm Worth It' Streams on Prime Video
PARIS - The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, "Because I'm Worth It," is now streaming on Prime Video. In a campaign ...
Filmmaker Ben Proudfoot is set to premiere his latest documentary short, just a few months after winning the second Academy Award of his career. The Final Copy of Ilon Specht, produced by Traverse32 ...
EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: "Because I'm worth it." That phrase, deceptively simple yet embedded with cultural ...
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