In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Have you ever wondered how businesses sift through mountains of customer feedback to uncover what truly matters? Imagine receiving hundreds, if not thousands, of product reviews, emails, or survey ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Can ChatGPT Do Reliable Call Center Sentiment Analysis? Your email has been sent AI tools can make call center sentiment analysis faster and more affordable. Discover how to use large language models ...