A horizontal demand curve literally refers to the line on a graph that shows a specific demand for your product at a specific price. Using a graph to chart your sales based on different prices, you ...

Managers and accountants estimate their company's demand curve to determine the highest amount they can charge for a product before the drop in demand negatively impacts revenue. When a company has a ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Michael Boyle is an experienced financial professional with more than 10 years ...