Hellmann’s wants to liberate your junk drawer -- and your taste buds. The Unilever-owned condiment brand has launched “Ketchup Currency,” a digital promo that rewards consumers for parting with ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 min 29 sec ago By Erika Wheless - 1 hour 29 min ago By Ewan Larkin - 4 hours 15 min ago By Brian Bonilla - 5 hours ...

After Heinz asked a bot to sketch the sauce, Brooklyn-based creative Stephen Paul Wright produced a witty reply. He asked why should ketchup get all the condiment glory? "I thought the ad’s use of the ...

What’s in a name? A lot, actually, if you’re Chris Symmes and your job title is director of dressings for Unilever North America. Unilever owns Hellmann’s – a name that would be familiar to anyone ...

Freelance creative Stephen Paul Wright responded to a Heinz ad with some cheeky work of his own. Earlier this month, Heinz released an ad showing that when it put the word ‘ketchup’ into an AI art ...