Back in the late 2010s, edtech-business experts advised most companies against a freemium model, in which users would get limited access for free and have to pay for more substantial offerings. At the ...

Freemium is a business model where basic services or features are offered for free, while premium services come with a cost. This approach aims to attract a large user base quickly, allowing you to ...

When growing your business, it's important to figure out what model fits best for your business. Today, one popular strategy is the freemium model. Here's how to know if it's right for your business.

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...

The journey new users go through when using your product directly affects how the product is evaluated and how it is perceived. The business model you choose strongly influences the entire funnel, ...

Giving away your product is not usually considered an ideal business model. But a growing number of software firms are doing just that. The freemium model—also known as product-led model—was pioneered ...

As digital transactions become faster, smarter, and more seamless, one question takes center stage: How do payment platforms attract users—and keep them—without compromising revenue? Enter the ...

You always have to, at least, burn some calories to acquire something in nature: Everything has a cost. Maybe that’s why the concept of zero price sometimes tricks our primal brains so effectively. It ...

Can you make money by giving away your product? Absolutely—and companies like Adobe (PDF Reader) and Adobe acquisition Macromedia (Shockwave Player) have proven it. With Web 2.0, consumers have gotten ...