People change. Cities change. Culture changes. If a brand stays frozen in its first chapter, it has to keep fighting to ...

Do you remember when Mad Men made three-martini lunches seem like real work? Those old days of smoke-filled rooms seem as old as dial-up internet now. Today, media has changed a lot, turning Don ...

On May 25, it will be exactly five years ago since George Floyd died senselessly in Minneapolis during his arrest. The terrible video of the event went around the world, and people everywhere rallied ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: RSPCA The world of ...

I’ve heard the discussion dozens of times. “Should I take the time to completely revolutionize my brand, and wait for a light-switch moment?” Or… “Should I evolve my brand gradually, over time?” Brand ...

Opinions expressed by Digital Journal contributors are their own. In today’s digital landscape, the tactics for building brand authority have undergone a significant transformation. Traditional link ...

Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

Old Navy is turning 30, and the retailer is celebrating with a new brand identity, a new campaign, and a greatest-hits capsule collection paying tribute to ‘90s classics. Those include baby tees, ...