Emily Falk, vice dean of Penn’s Annenberg School of Communication, recently published her first book, which examines the neuroscience of decision-making, behavior change, and successful communication.

Why don’t we always prioritize what matters most—like making time for family and friends or fitting in a workout during a busy day? Emily Falk believes that understanding how our brain works can help ...

Survey data shows that most people believe climate change is happening, but many don't act, and as a postdoctoral fellow in Annenberg School for Communication Professor Emily Falk's Communication ...

A study published by the Annenberg School for Communication’s Communication Neuroscience Lab suggests that certain brain responses can help predict whether a message will resonate widely. The findings ...

Review of What We Value: The Neuroscience of Choice & Change. By Emily Falk. W. W. Norton & Company. 273 pp. $29.99. Brain scans cannot now reveal what people are thinking. But recently, Emily Falk ...

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...