Emily Falk, vice dean of Penn’s Annenberg School of Communication, recently published her first book, which examines the neuroscience of decision-making, behavior change, and successful communication.
Review of What We Value: The Neuroscience of Choice & Change. By Emily Falk. W. W. Norton & Company. 273 pp. $29.99. Brain scans cannot now reveal what people are thinking. But recently, Emily Falk ...
A study published by the Annenberg School for Communication’s Communication Neuroscience Lab suggests that certain brain responses can help predict whether a message will resonate widely. The findings ...
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