All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...

Law firms have been slow to take advantage of the opportunities available through video. While a detest for specific platforms such as TikTok is understandable, law firms are remiss to ignore the ...

As a B2B company, you're trying to get other businesses to buy and use your product or services. So, what better way to explain why than with video? Explainer videos have the potential to become a key ...

We’ve all heard that the average human attention span is less than 20 seconds, and perhaps as short as 8 seconds. (Yes, that is even less than a goldfish’s 9-second attention span.) For most people, ...

A few years ago, while trying to come up with a way to make my assignments more relevant to my students’ lives and to ignite passion in their work, a flurry of “explainer videos” started popping up on ...

It seems like only yesterday that we first heard of Dollar Shave Club, doesn’t it? It might be tough to remember where you first heard about the subscription shaving service—from a friend, a co-worker ...