Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ideal for brunettes, neutralizing orange tones for a cooler, more natural look.

Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

Reviewed by Sky Kim Fact checked by Anna Harris Key Takeaways Clarifying shampoos remove buildup and residues from products ...