Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...

Situations can invite more than one interpretation: An image of the face-vase reversible figure. Source: Nevit Dilman via Wikimedia Commons Finding a different way of construing a situation or event — ...

The dual engines of entrepreneurship and societal transformation, building products and people. All creations are reactions in disguise – thinkUP Entrepreneurs typically think of two generations – the ...