Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to ...

B2B marketers have been on a content binge of sorts over the past few years, developing all types of campaigns in a variety of formats to bolster their lead generation efforts. But in the past six ...

You’ve likely come across the term “buyer persona” at some point in your business or marketing career. A buyer persona is basically a profile of your ideal customer: It describes who they are, what ...

Una persona de negocios se puede definir como el perfil del cliente típico de un producto. Cada empresa puede tener varias personas y deben estar en el centro de toda la estrategia de marketing. La ...