Whether you're in San Francisco, Santiago, Sydney or Seoul, one thing is universal: People want to be seen as cool. But what does "cool" mean? And does it differ from country to country? My colleagues ...

From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, on social media. We use it to describe certain types of people. But what ...

Six traits can determine your ‘it’ factor, according to researchers who measured coolness around the globe. By Christina Caron Is there a secret sauce that helps explain why people as different as ...

On a special episode (first released on August 27, 2025) of The Excerpt podcast: Is coolness just a vibe—or something deeper? A new global study spanning 12 countries finds surprising common traits ...

Hip. Popular. The cat’s pajamas. What makes some people “cool” and others not? A group of researchers nailed down six characteristics commonly found in individuals that most people around the world ...