In short, a company vision is knowing what the business aims to achieve. It is basically the answer to the company's “why” or the reason a company exists. The mission is then the “how”—the method, or ...

There is a ton of talk about purpose and how it moves an organization forward, how a team’s mission is defined, and how the vision of the leader is laid out to make their direct reports move to action ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brendan P. Keegan Do you ...

Discover the essential roles and responsibilities of a company principal, from leadership to strategic planning, to ...

Opinions expressed by Entrepreneur contributors are their own. You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint ...

Leeatt Rothschild is founder and CEO of Packed with Purpose, a corporate gifting company that creates deep societal impact through the everyday act of gift-giving, from empowering under-resourced ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

Defining your hospital’s ‘mission, vision and values’ can boost employee engagement, encourage participation in hospital initiatives and send a clear message to the community about your direction.

I’m a department manager with a medium-size company. My staff is about evenly divided between people who believe in the company mission and vision, and those who essentially just work for a paycheck.

Driving revenue aids in company growth, indirectly validating the investments made by the company in building and sustaining a strong brand. As a member of the Inc. 5000, I’ve seen how it rewards ...