Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. I’m a genuinely curious person and ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, ...