Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

McDonald has dedicated his career to exploring innovation-related challenges and their solutions. His early research on startups drew the attention of Harvard’s Clayton Christensen, who became a ...

A value proposition articulates why customers should choose a company’s product or service over competitors’. The absence of a clear value proposition is a critical pitfall that can lead to a business ...

Which Business Model Is Right for You? Here’s What You Need to Know Before Choosing One. Choosing the right business model is pivotal in shaping your entrepreneurial journey. Explore the benefits and ...

Forbes contributors publish independent expert analyses and insights. I write about business model strategy and execution across healthcare. Feb 24, 2025, 04:52pm EST Photo of a stethoscope on an ...

At the center of most modern software businesses is the subscription model. Software-as-a-Service has become the dominant approach because it provides stability and predictability. Instead of relying ...

Shorting MicroStrategy is a high-conviction idea due to its risky business model of issuing debt and equity to buy Bitcoin. The most problematic issue is that MicroStrategy actually sells zero-coupon ...