The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

A strong digital presence starts with a unified visual identity. This page provides the official University of Wyoming branding resources you need to ensure your website reflects our institutional ...

There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their ...

Twitch found itself under fire this week from its community over the discovery of new guidelines for ads and branding that the company intended to roll out in July. After many creators and ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Your brand is the single most important investment you can make in your business So said Steve Forbes, Chairman and Editor-in-Chief of Forbes Media And as most switched-on business owners know, ...

A renewed effort by the Harvard College Dean of Students Office to restrict the use of Harvard branding by student organizations could alter the branding of multiple student groups. New organizations ...

Creating a human brand is a bit more complicated than creating a business brand. In a time when social influencers have become prominent and were a major factor in changing business and marketing as ...