French jeweler Tournaire and Bic have teamed up to give the inexpensive Bic Cristal, no less than the world’s most-sold ballpoint pen, a precious update. Dubbed the Bic Cristal Alchimie, the pen ...
No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...
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