It will be no surprise if you are not aware of the term “B2B” or “B2B models”. Though these are widely used models, the term may still sound new or lesser heard. B2B simply means “Business to Business ...

Fi Money is changing course. What’s driving the neobank’s sudden pivot, and what does it signal for India’s fintech sector?

Dublin, Feb. 25, 2022 (GLOBE NEWSWIRE) -- The "Trend Opportunity Profile: B2B Sharing Economy" report has been added to ResearchAndMarkets.com's offering. Businesses have already realized that sharing ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...

The future of B2B selling is about stewarding customer relationships. Larger outsourced agencies are built around customer-first coverage models that encourage collaboration across territories and ...

SenAI, established in 2025, is developing what it terms Online Video Intelligence (OVINT) with the goal of setting a global ...

For anyone working in B2B sales and marketing for the last 18 months, it’s a statement of the obvious that buyer behaviour has significantly changed as a result of the pandemic. Here are just a few ...

Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...