As business-to-business (B2B) e-commerce accelerates, the distinction between business-to-consumer (B2C) and B2B retailers has been blurring. Wearing both consumer and business buyer hats, a B2B ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Charles Gorra Are you ...

In modern B2B marketing, we invest a great deal of time and budget crafting messages and delivering them to our audience segments, but one of the best strategies to generate leads and win new business ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption. One is relatively low volume and high budget, with ...

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many ...

P2P transfer apps aren't just for splitting the rent — they can also be portals to a wider array of financial services, as Canada’s national Interac debit network plans to prove. In the next year, ...