Digital marketing has fundamentally transformed how automotive companies engage with their customers. In an industry as fiercely competitive as automotive, the ability to swiftly adapt to digital ...

Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

Increased on-lot traffic, higher conversions, and real profits. Willowood Ventures helps auto dealers reach customers with strategic, data-driven campaigns. Automotive dealer marketing has long ...

Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

Automotive marketing company Digital Air Strike recently revealed it has developed a program to help dealers adapt to the latest shifts in Google’s business advertising landscape. In an effort to help ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 16 hours ago By Garett Sloane - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago 1 day 21 hours ago By Ad Age and ...