A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...

Initially launched in the US and China, new versions of the $130m ad rolled out in the UK, India, Germany and Japan in September, and in South Korea last month. Unlike previous campaigns, Tourism ...

UK-based creative effectiveness platform System1 has released its first annual ranking of Australia’s favourite ads, with creative work from Tourism Australia and Qantas, Australian Lamb and AAMI ...

Cultural Attractions of Australia (CAOA) is a collective that was launched in 2019 to bring together Australia’s landmark cultural attractions. The goal is to celebrate the country’s diverse cultural, ...

The 44th edition of Tourism Australia’s largest annual trade event, the Australian Tourism Exchange 2024 (ATE24), has officially opened in Melbourne with thousands of delegates taking part in the ...

The Australian Tourism Exchange (ATE) has officially opened in Brisbane/Meanjin kicking off a four day program of business appointments between members of the Australian tourism industry and global ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...