Amazon’s success brings into relief a principle that is sometimes hard to swallow in the design community: Successful design is not necessarily beautiful. From an aesthetic point of view, Amazon’s web ...

An outdoor amphitheater, public plazas for farmers’ markets and a 350-foot-tall tower inspired by a double helix, are among the latest design proposals for Amazon’s new headquarters. The plans, made ...

A rendering of Amazon’s proposed design for its second headquarters campus in Arlington, Va., includes a unique, spiraling centerpiece building called The Helix. (Amazon Images) Amazon’s proposed ...

Virtual reality game developer Grant Hinkson in a Meta Quest headset, right, and inside his experience “Connectome.” (Parietal Lab Image) Grant Hinkson spent almost nine years at Amazon, leading ...